The Drum B2B Brand Leader
Our Coverage
Business-to-business is one of the most dynamic spaces in all of marketing. The Drum’s 2023 B2B programme provides truthful insights about all the trends shaping a sector that is transforming daily before our eyes.
Together, with our community, we'll explore the most exciting new opportunities and the biggest challenges ahead as the Global B2B industry continues to evolve. We know that B2B is no longer the poor relation to B2C marketing. The Drum’s coverage of B2B marketing will be a high-profile and positive perspective, assessing and exploring the big themes for global brand executives today.
It’s our role to be healthily sceptical of shiny new tech and data. We focus on campaigns that help us explore their utility and provide real world solutions that help our readers come away smarter and able to replicate the success.
This programme will leverage The Drum’s unique strengths: our deep relationships with the buy-side of the industry; our international footprint; our programme of international festivals and conferences; our coverage of the key industry events; our digital and content production capabilities and facilities (The Drum Studios, The Drum Labs); and our ability to bring together the most influential minds from across the B2B industry with colleagues from technology, media, advertising and marketing.
And we would like to partner with you...
