Podcast Sponsorship
The Good, The Bad and the Ugly
Our Podcasts
TV Talks:
In The Drum's TV Talks, media editor John McCarthy and reporter Hannah Bowler dissect the evolution of TV in a fun and accessible manner. Based upon their industry-leading reporting, the pair guide listeners through their conversations with top media buyers, AdTech execs and media owners to uncover all the new ways brands can advertise in and around TV. It is essential listening for anyone looking to make sense of the future of sponsorship, CTV or the next stage for linear broadcasting.
Featured so far:
Anatomy of an Ad:
Anatomy of an Ad is a series of conversations with some of the industry’s most innovative creators. Throughout the episodes, reporter Amy Houston will be chatting to experts on huge topics such as LGBTQ+ representation in advertising, tackling ageism in Adland and how big tech companies are hindering women’s health campaigns. Tune in every Monday to hear new episodes.
Featured so far:
The Drum Network
The Drum Network Podcast gives a voice to the people behind the bylines. Featuring insight from marketing experts from The Drum Network, the podcast is a fortnightly look at all the biggest issues in marketing, media, and technology, told by the people who know that world the best.
Featured so far:
Marketing Negotiations: The Good, The Bad and The Ugly:
Successful entrepreneur, expert negotiator and ex-procurement director, Mike Lander, is joined by CMOs and agency leaders as they dive into some of the most difficult and unheard-of marketing negotiations. During each episode, Mike and his guests share the ins and outs of their toughest deals to-date. They discuss obstacles, outcomes and learnings, as well as the emotional and mental challenges they’ve faced along the way.
Featured so far:
The Drum Weekly
Live from across the USA, our team of journalists discuss the most topical issues the marketing industry is facing. We will feature industry experts who will join our team and explore new techniques, trends, and pain points. Expect a podcast that gives you the information you need tomorrow but can start implementing today.
Sponsorship Offering
We are offering sponsorship on our existing podcasts as displayed above. Podcast sponsorship includes 4 single but consecutive episodes with ability to feature in one.
Details of the sponsorship:
- An editorial planning call to confirm the content and publishing schedule.
- A mention at the start of the podcast by presenter, “This week’s podcast is brought to you by…” (max length 7-10 secs)
- A host read ad. The presenter will read out the sponsors message about service or product mid-way through the podcast. Lasting between 30-45 seconds.
- Moderation of one audio discussion by The Drum journalist
- Full production and logistics management including timelines, scheduling, recording, and editing.
- The podcast will be hosted on The Drum’s own Podcast Hub, Apple, Spotify, Google Podcast apps and various other distribution sites.
- Brand logo featured on all digital promotion.
- A total minimum listens per episode - 1,000 (4 episodes - 4,000 listens min)
Investment required £20k / $23k / s$32k
Our Audience
11.5m+
unique global audience per year and growing
134k
newsletter subscribers
426k+
registered users
421k
social followers
Our Podcast Audience
Find us on The Drum’s Podcast Hub, Acast, Spotify, Apple and all other relevant podcasting platforms.
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