Our audience
Today's marketers don't read yesterday's news.
Today's marketers are always asked to break new ground, find that next frontier for sales, on-board that new tool or uncover that next insight. That's why they come to The Drum. For a fresh take to make the change and deliver the results they are shooting for.
The Drum is a trusted global media brand for professionals in the creative, marketing and media business. We believe in a brighter future through better marketing. We give marketers of all disciplines the news, insights, and opportunities they need to inspire their marketing, and change the world.
Discover more about the different groups you can reach with The Drum.
01
The Modern Marketer
We bring together all the insights and information the modern marketer needs to succeed in an ever-changing environment. Covering the solutions they need now and looking ahead to explore the future of marketing, The Drum guides this community to ensure they stay ahead.
Key content for Marketers: Modern Marketing Hub Newsletters Creative Works Digital Transformation Hub Media Summit Open Mic The Drum Marketing Awards
02
The Future Leader
Future Leaders are the next generation of marketing talent who will shape the future of our industry. The Drum has always been committed to supporting emerging talent in the industry and through projects like our Future 50, the Class of 2021 and others we continue to encourage and recognise the very best young marketers across the globe.
Key content for Future Leaders: Future 50 The Drum Awards - Rising Star Canon Class of 2021 Digital Transformation Hub Modern Marketing Hub
“93% of readers say The Drum keeps them well informed about their industry”
Source: 2020 readers survey
03
The Creative Visionary
The Drum leads the way in supporting the creative community worldwide. Through our Creative Works archive, creative content pillar and research like the World Creative Rankings, we can help you find and engage with advertising’s most creative brands agencies and people.
Key content for the Creative Community: Creativity Hub Creative Works World Creative Rankings Weekly Creative newsletter Canon Class of 2021 Homelessness Spotify playlists Little Simz Adobe Agency Guide
04
The Agency Mastermind
The Drum guides ambitious CEOs and their agencies in every phase of their growth. Agencies continue to drive innovation and results for their clients and to thrive through new opportunities. We celebrate the global agency community bringing unique content on all aspects of the agency business, a dedicated professional network for leaders and recognising the best agencies across every discipline.
Key content and solutions for Agencies: Agency Business Hub Agency business newsletter Work and Wellbeing Hub The Drum Awards - Agency Business The Drum Recommends The Drum Network
“The Drum has been tweaking the noses of its more established rivals for some time now. Its journey is a lesson in the opportunities of the internet age.”
Sir Martin Sorrell
05
The Media Pioneer
The Drum supports the world’s biggest publishers, platforms, and broadcasters in a rapidly evolving media world so their senior decision makers can stay a step ahead. A mixture of global business events, awards and content streams makes sure these changemakers have all the tools needed to succeed.
Key content for Media Pioneers: Media Hub Future of TV Hub Media Newsletter Media Summit The Drum Awards - Online Media Open Mic
06
The Digital Innovator
The Drum is the go-to platform for those transforming the industry through tech. We deliver essential insights on innovation, CX, data and the Future of TV served across of a range of dedicated events, festivals and awards, to support these trailblazers.
Key content for Digital Innovators: Digital Transformation Hub Modern Marketing Hub Future of TV Hub The Drum Events The Drum Awards - Digital Industries Open Mic
“I love The Drum. It’s what The Economist would be if edited by the Sex Pistols and focused on the marketing industry. Fresh and shrewd”
The Economist
Audience by persona
The Drum is...
Number 1 marketing and media publisher in the UK and Europe.*
Number 2 worldwide*,
And, the fastest growing US.*
*(unique visitors, SEMrush 2022)
Audience by regions 28% USA 14% APAC 56% EMEA 2% Other
Audience by numbers
11.5m+
unique global audience per year and growing
24k+
event registrants a year
134k
newsletter subscribers
426k+
registered users
421k
social followers
65%
of our audience is made up of brands agencies and media
69%
of our audience are senior decision makers
